Vision

The Healthy Grain will provide Food Brand Owner customers and their markets around the world with unique, natural, nutritionally superior patentable whole grains that enhance peoples Health and Wellbeing.

Mission

Our commitment is to provide superior value to our customers through the provision of leading edge, commercially relevant product research, education initiatives for the consumer market and ongoing research and development of our grain portfolio.

Objectives

The Company’s objective is to grow shareholder value by licensing both Grain Suppliers and Food Brand Owners to the product portfolio in as many world markets and product groups as possible in breakfast cereals, snacks, bakery, ingredients and beverages.

Strategy

We recognise that, whilst the natural properties of these novel grains are significant, their commercial adoption requires strategies around the education of Food Brand Owners, Key Opinion Leaders and Consumers and in developing and managing an efficient supply chain.